He organised various activities in Amravati to spread the word about the proteins humans obtain from chicken. Out of those, the Chicken Festival gained a lot of publicity. Many dignitaries visited the festival and the word about the importance of chicken for good health was spread. He scientifically convinced people about the significance of proteins in chicken.

The progress graph of Sharad Bharsakale who has supported thousands of families through Amruta Hatcheries & Foods, is constantly going up. He successfully overcame the risks and constant challenges inherent in the poultry business. The person, who always has a positive approach, is just as upbeat about his employees. He has tied up with a group with international standards and has quite a comprehensive vision of organisational transformation.

It is in Dr Sharad Bharsakale’s nature to keep experimenting so that his researcher approach and learnings can help his business grow. That’s the reason Amruta’s Chicken has managed to create its unique identity. He proved that if the chicken is fed in the right way, it can have good growth and those consuming chicken can get the proteins from it in the right way; at the same time, the tenderness of the chicken will be intact. He is striving to keep the fats in the chicken in check and increase the protein output. With the same objective, he took up the responsibility of preparing medicines for the chicken too. It is this uniqueness that has contributed to the growth of his business and people’s trust in him.

Along with scaling the pinnacle of success on all three fronts: chicken, hatchery and home delivery, Sharad Bharsakale has also achieved great success with his initiative for women’s empowerment. Bharsakale worked hard for the economic prosperity of the farmers by bringing them together as groups. He keeps saying that poultry farming is a great option for today’s youth.

If a person gets proteins in the right way, his lifespan increases. Such an individual is fit even after 60 years of age. This is true of European countries. According to him, chicken is an important food to get proteins in the right way without spending much and also to eradicate malnutrition.

One will not succeed in business only with one’s education; it is also necessary to have the courageous nature to face each challenge. Dr Sharad Bharsakale has exhibited it and progressed from the poultry feed business, hatcheries to contract poultry farming. He established the special 1,000 bird poultry model for small landholders. This model can be useful for the economic autonomy of small farmers.

All digital records are maintained after a farmer is given the birds. Information is registered regarding the batch number, number of birds supplied, no of deaths, number of birds sold, their weight, the amount of bird feed used, the birds-feed ratio and the average weight of the birds. After 1.5 months, calculations are done and the farmer is provided with the entire balance sheet with the entries of expenses, bonuses and reductions. Such a transparent process is followed in all transactions.

Since he was relying solely on contract poultry farming, his sales system could not be strengthened. He had to depend on traders. So he thought that if he entered the chicken industry, along with boosting the sales, he would be able to add value too. The idea of home delivering to customers took root. With that aim, he began to change the structure, methods and operations of the business. He has sustained it for the past five years and has also grown it.

He identified the most-in-demand non-vegetarian products among consumers. It was noticed that leg pieces are most in-demand in chicken. Accordingly, he started the first phase of the work. When it comes to home delivery, customers have to register their order on their mobile numbers.

Customer care representatives have been appointed for this job. The order is registered through a computerised system. Five outlets have been set up in different parts of Amravati city to supply to the customers at the earliest. Special software has been used for all these procedures. Being a veterinarian himself, he knows all the finer details. Care is taken to keep the birds healthy. Shop cleaning times have been set aside. A schedule is followed for medication to be given to the birds. Customers are supplied chicken by completing the necessary procedures. In short, a hygienic method is used for weighing and packing and chicken is supplied to customers along with the bill.

Not only in Amravati district, but in many places Bharsakale saw the business of chicken being carried out in the traditional way. In many places, cleanliness was not taken care of. Therefore, Sharad Bharsakale decided to start home delivery on his own. For this, in 2017, five centres were started in Amravati city and the Badnera suburb. Online booking was introduced. He started home delivering good quality chicken with good packaging and today the volume of the work has increased tremendously. Home delivery was started to strengthen the sales system. Today, with a network of over 3,000 customers, they are selling over one tonne every day.

Although he did not have a professional background, through hard work and struggle, Sharad Bharsakale set up a project in 1998 that produced 20 tons of animal feed per month. In those days, the number of poultries in Vidarbha was negligible. So, he faced the challenge of finding customers for animal feed. It was an uphill struggle adding every customer. Today, their customers are spread all over Chhattisgarh and Madhya Pradesh.

Sharad Bharsakale came up with the concept of a 1,000-birds farm model for the benefit of small farmers. Under this, contract-based broiler poultry farming was started with the farmers of Vidarbha and remote Melghat. One day’s supply of birds, medicines and two kg of essential animal feed for weight gain was started through Amruta Hatcheries and Foods. It also brought stability to the business.

For Dr Sharad Bharsakale, women empowerment has always been an important issue. If the earning male member of a family dies prematurely, the family has to go through a financial crisis, which is why he lays great emphasis on the empowerment of women. It is with this thought that 480 women in the Yavatmal district and 140 women in Dharani are being trained with Tata Trust. His next goal is to increase the participation of women farmers in chicken sales and he is working towards it. He also intends to give franchises to women.

Today, more than 250 farmers are connected with Dr Sharad Bharsakale’s firm. They are supplied with feed, chicken, medicines and are paid ₹5-50 per kg for increasing the weight of the birds. Those who keep 5,000 birds, get ₹60-70,000 every two months. As a result, farmers are increasingly inclined towards it. At present, the firm is into contract poultry for 9 lakh birds.

Dr Sharad Bharsakale, who started the business for women empowerment, stayed true to the expression ‘Practise what you preach’ by naming his business after his daughter. His daughter Amruta is currently a Pharmacy graduate at Bits Pilani and his son Shiva is studying in Std 12. Dr Bharsakale’s wife Bindu has ably shouldered the responsibility of the family so far and is now also handling finance management in Bharsakale’s business.

The response to online food supply has increased in recent times. During the Corona crisis, customers have started opting to have meals at home instead of going to the hotel. Keeping this in mind, Dr. Sharad Bharsakale has strengthened his home delivery system. He has bought 10 bikes and appointed 10 delivery boys. They are given a fixed commission on each order. An average of 200 orders are received per day. All the customers are supplied chicken on time. Chicken prices fluctuate daily and consumers benefit from these changes. They are not charged for packing and delivery. Therefore, it is a beneficial deal for the customers. Direct sales also happen from the five outlets set up in the city. There is an attempt to deliver within two hours after receiving an order. Ice cubes are used in two-wheelers so that the chicken does not get spoilt during transportation.

Contact numbers - 8983399011, 8983399022 – ८९८३३९९०११, ८९८३३९९०२२
Address - Bhagyoday Colony, Gondbaba Mandir, Dastur Nagar, Amravati. 444 607 – भाग्योदय काॅलनी, गोंडबाबा मंदिर, दस्तूरनगर, अमरावती. ४४४ ६०७
Email - support@amrutahatcheries.com – support@amrutahatcheries.com
Website - https://www.amrutahatcheries.com/ – https://www.amrutahatcheries.com